Mark Ivany
In Progress

Mark Ivany

A comprehensive brand transformation combining premium media direction strategic positioning, and data-driven growth systems to elevate market presence.

Campaign Performance

Meta advertising results across campaigns

CPC

$0.08

Cost per click

CPM

$2.18

Cost per 1,000 impressions

CTR

10%

Click-through rate

Impressions

8432

Total impressions

ROAS

0x

Return on ad spend

CPC

$0

Cost per click

CPM

$0

Cost per 1,000 impressions

CTR

0%

Click-through rate

Impressions

0

Total impressions

ROAS

0x

Return on ad spend

CPC

$0

Cost per click

CPM

$0

Cost per 1,000 impressions

CTR

0%

Click-through rate

Impressions

0

Total impressions

ROAS

0x

Return on ad spend

Before

Inconsistent branding with mismatched colors, fonts, and messaging across platforms.

After

Cohesive brand identity with unified visual language, consistent messaging, and professional presentation.

Google My Business Optimization

We implemented a comprehensive optimization strategy to enhance visibility, engagement, and local search performance.

Profile Views
In Progress
Increase in monthly profile views
Search Ranking
In progress
Ranking for primary keywords
Customer Actions
In progress
More calls and direction requests
Review Score
5/5
Average rating from 5+ reviews

Ongoing Optimization

We continue to monitor performance, respond to reviews, update posts weekly, and refine keywords to maintain top local search visibility.

CRM & Funnel Setup

A comprehensive system designed to capture, nurture, and convert leads through strategic Meta Pixel integration and automated retargeting.

1

Meta Pixel Installation

Meta Pixel code installed on website to track visitor behavior and collect customer data across all pages and interactions.

2

Data Collection & Segmentation

Visitor actions tracked and segmented into custom audiences based on page views, time on site, and engagement level.

3

CRM Integration

Lead data synced to CRM system for automated follow-up sequences and personalized nurture campaigns.

4

Retargeting Campaign Launch

Custom audiences receive targeted ads on Facebook and Instagram based on their specific behavior and interests.

5

Conversion & Optimization

Continuous optimization based on conversion data, resulting in lower CPC and higher ROI through refined audience targeting.

Meta Pixel Integration

The Meta Pixel was strategically installed across all website pages to track visitor behavior, page views, and conversion events. This data collection enables precise audience segmentation and creates warm audiences for retargeting campaigns, significantly reducing cost per click compared to cold traffic.

Retargeting Strategy

Custom audiences are built from pixel data and retargeted with personalized ad campaigns. By showing ads to people who have already engaged with the brand, we achieve lower CPCs, higher engagement rates, and improved conversion rates compared to traditional cold audience campaigns.

67%

Lower CPC vs cold traffic

3.2x

Higher conversion rate

3800

Tracked interactions