Meta Ads for HVAC · Canada

Wake Up to Booked HVAC Jobs.
Every Week.

The only Meta Ads system built for HVAC contractors in Canada. Stop relying on referrals. Stop wasting money on agencies that ghost you.

Book a Free Strategy Call → 30 minutes. No pitch deck.
60 secFrom form fill to your first text back to the lead
1 tradeHVAC only. Every campaign built for your season
$ / jobReported as cost per booked job, not clicks
Sound familiar?

The Problems Holding Your Business Back.

You're great at the work. Getting the phone to ring is a different story.

🔥

"Word of mouth is great, until it isn't."

Referrals carry you one month and dry up the next. You can't plan crews, trucks or hiring around a phone that might ring.

📞

"I tried ads. All I got was a bill."

Boosted posts, a "marketing package", a few clicks. Nothing you could tie back to a single install or service call.

⏱️

"I don't have time to market."

You're on a roof at 7am and quoting jobs at 9pm. Marketing keeps landing at the bottom of the list.

🧊

"By the time I call back, they've hired someone else."

Leads come in while you're on a job. Two hours later they've already booked the first company that answered.

📉

"Shoulder season kills my cash flow."

Fall and spring go quiet between the heating and cooling rush, and your fixed costs don't take a break.

🤷

"I have no idea what's actually working."

Impressions, reach, CTR. Nobody can tell you what a booked job actually costs you.

👻

"My last agency ghosted me."

Great on the sales call. Then a monthly invoice, a PDF nobody explains, and voicemails that never get returned.

That's exactly why we built this.

The system

The Season & Storm Response System.

A play for every season. A response for every storm. Six parts, built in order, all doing one job: putting booked jobs on your calendar, whatever the weather does.

01

Foundation Build

Pixel, Conversions API and GoHighLevel. The infrastructure everything runs on. Done in week one, and you never have to touch it.

Meta PixelConversions APIGoHighLevelWeek one
02
First win

Referral Ignition

Before a single ad runs, we send a referral campaign to your existing customer list. One text or email: refer someone, get rewarded. It books jobs in week one while the ad system warms up. Most clients see their first win here, before they've spent a dollar on ads.

Customer listText + emailJobs in week one
03

Creative Strategy

Shot list, hook, offer, CTA. We plan every ad before it's filmed and direct the shoot, whether we're in your city or not.

Shot listHookOffer + CTARemote direction
04
The core

Season & Storm Campaigns

Not one campaign. Three running at the same time, so you have a play for every kind of weather:

  • ☀️EvergreenSteady lead gen that keeps jobs coming in all year.
  • 🍂SeasonFurnace tune-ups in fall, AC in spring, launched before the rush hits.
  • ❄️StormEmergency ads that surge when the temperature drops or a storm hits, so you're the first company they see when the furnace dies.
05

Instant Lead Response

60-second automated follow-up by text and email. You're on the job, and we've already responded, before your competitor has even seen the notification.

60-sec auto textAuto emailGHL automation
06

Transparent Reporting

A live dashboard you can open any time. Spend, leads and cost per booked job. No mystery.

Live dashboardSpend + leadsCost per booked job
Month by month

Your First Four Months, and Beyond.

No overnight promises. Here's exactly how the system gets built, tested and scaled.

Month 1

Build the Machine

Pixel, Conversions API and GoHighLevel get set up, and the referral campaign goes out to your customer list for your first booked jobs. Your shot list goes out, footage comes back, and the first campaigns launch with instant lead response live from day one.

Month 2

Find What Works

We test offers, angles and audiences against real booked jobs. Losers get cut fast and the winners get more budget. By the end of the month you know what a job costs you.

Month 3

Turn Up the Volume

With proven ads and a dialed-in follow-up flow, we scale spend into what's working, line up seasonal campaigns ahead of the next rush, and set your storm response ready to fire.

Month 4

Own Your Market

Your ads are now the ones homeowners in your area keep seeing. Retargeting, reviews and seasonal offers work together so you're the first name they think of.

Beyond

The Default Choice

When a furnace dies at 2am in January, you're the company they already know. The system keeps running, the calendar stays full, and referrals become a bonus instead of the plan.

Who We Are

Why We Started This

Before NSGT, Dekon was a realtor and Jared worked in real estate media. Both of us were doing fine. Not failing, just stuck. Good work that wasn't going anywhere, in industries we didn't own.

We came together because we wanted the same thing: build something of our own, and actually grow it. We looked at what we kept seeing, contractors paying for websites, social media and "brand awareness", and getting nothing they could point to. No jobs. No revenue. Just invoices.

So we cut everything else and went all in on the one thing that actually fills a pipeline: Meta Ads.

We're not an agency trying to fill a gap. We're two guys who bet on one thing, got obsessive about it, and built a system around it.

HVAC contractors are who we work with now because the opportunity is real, the problems are consistent, and when the phone rings for a $4,000 furnace install, that's a result you can see.

Same two people. Same system. Every client.

Dekon, co-founder of Next Step Growth Team
DekonCo-Founder
Jared, co-founder of Next Step Growth Team
JaredCo-Founder

Book Your Free Strategy Call.

We'll look at your market, your competition, and show you exactly what a Meta Ads system would do for your HVAC business. No pitch. No pressure. Just the numbers.

Book a Free Call → See How It Works